Despite the media attention paid to Google Executive Chairman Eric Schmidt during his visit to North Korea, make no mistake, Bill Richardson and Tony Namkung are the driving force behind the visit. Richardson has sojourned to North Korea half a dozen times and Namkung has visited at least 100 times. Eric Schmidt was likely the "juicy bait" to seal the deal with the North Koreans. Even a reclusive North Korea knows a great deal when they see one.